Orange22 – Making A Difference

The nature of our society has always been to explore the unknown, discover new and better ways and to utilize our natural resources to improve our lives. Every generation surpasses the last with ingenuity and developments that were not even imagined by our ancestors. It has always been a great learning experience and today we face another challenge. Our forests and land are beginning to dissipate from continuous use of our planet’s generous gifts and our misconception that there will always be more. A change must take place and they are doing just that in the modern furniture field.

Orange22, a Los Angeles based design firm that was founded in 2000, decided that it was time to give back to society and our world to begin the much needed change. Their newly released project referred to as Blank Canvas Project is doing just that. Chosen icons in the professional art world are stamping their personal mark of design, making it possible for everyone to enjoy a piece of signature art in their home that is both unique and functional.

Leading Orange22 into a new society is a dedicated staff that have been challenged by using the ingenuity and creativity that they are known for. Armed with only their skills, providing solutions for traditional furnishings without harming the environment is a large feat in itself but these artists are going one step further. Fighting problems of social plight, such as cancer, AIDS and other worldwide problems are dreams that they have chosen to tackle.

The Botanist Blank Canvas Project was created by Dario Antonioni, Founder and Creative Director of Orange22, and has taken the furniture industry by storm. Starting with a basic curved bench made of industrial-grade aluminum and enamels, designers of the professional art world are stamping their personal mark of design, using only a remarkable type of water jet technology. Sharing profits from sales to charities and social causes makes this program beneficial to all.

Such recognized names as Massimo and Lella Vignelli, Milton Glaser and Clause Zellweger leave their individualized signature on each piece offered. Owning a work of art by these greats is not only desirable but functional, as well. Sturdy, lightweight, and environmentally friendly, the modern benches, coffee tables or end tables can grace a furniture grouping or stand alone in any home or office.

What manufacturing technologies can we leverage that create less impact or what type of new material can we use-or old material-so that we’re benefiting the environment in the best way is a question that Orange22 designers constantly ask themselves. A commitment to this line of thought plus a dedication to individual charities is what drives this company’s team to continue creating change to modern designer furniture now and in the future.